In 2020, while the world was standing still, my creative partner Anne Feldmeier and I were invited to bring something bold to life: an animated menswear collection for CG – CLUB of GENTS, envisioned for the year 2021.
With traditional photo shoots impossible due to the pandemic, the brand turned to digital storytelling. CG – CLUB of GENTS is known for its elegant yet rebellious take on menswear, combining British-inspired tailoring with a strong sense of individuality, independence, and freedom. Their motto says it all: Life is too short, take your choice.
Together, we transformed a rough client brief into a vibrant, animated world. From the overall concept and illustration style to the color palette and final layout—every detail was shaped by us. The result? A modern, energetic visual language that celebrates boldness, freedom, and the power of reinvention—even in uncertain times.
